How Loan Officer Erica Bille Is Scaling Her Business with AI, Database Marketing & Concierge Calling
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In today’s competitive mortgage market, loan officers can’t afford to rely on just one source of business. The top producers are building a predictable multi-channel referral system — and that’s exactly what loan officer Erica Bille has done to create consistent volume and momentum.
Erica entered the mortgage industry in 2021 and rapidly grew her business by focusing on four core growth channels:
Past customer database
Qualified real estate agent relationships
Cold leads from agents (that she converts back into referral deals)
Organic inbound opportunities from Google & AI
She’s now generating business consistently from all four — without burning out dialing phones all day.
1. Turning Past Customers Into Immediate Deals with a Refi Calling System
When rates shifted, Erica launched a refinance reactivation campaign — pulling data from clients who closed in the last 24 months and calling them directly with personalized savings estimates.
Instead of sending generic emails, she led with custom screenshots and estimated savings — and picked up the phone.
That one campaign alone has already produced 14+ refinance deals in process…
And she openly credits the Loan Officer CRM + AI dialer + concierge call follow-up for helping her execute it fast.
2. Booking 5–7 Agent Appointments Every Week — Without Making the Calls Herself
A game-changer for Erica was enrolling in LOAppointments Concierge, where trained callers contact qualified agents doing 8+ buy-side deals/year — on her behalf — with a value-first script that agents say YES to.
The script?
Not “we want your business.”
Instead: “We’ll call your old Zillow or BoomTown leads and convert them into pre-approved buyers — and send them back to you.”
That single shift is now generating 5–7 scheduled agent partnership appointments every week.
3. Converting Cold Zillow Leads Agents Already Gave Up On
Because most agents never properly worked their cold leads, Erica is reviving old leads and turning them into prequalified buyers — and even refi clients.
She’s literally giving agents back deals they thought were long dead — which is instantly winning trust and partnership.
One “dead lead” even turned into an investor with multiple future purchases.
4. And Now — Inbound Leads From Google & AI (Without Running Ads)
With SEO being managed for her, Erica has now started receiving Google Business Profile inbound calls that close immediately — often SAME DAY refis.
And she’s now being tracked for visibility inside ChatGPT.
Very soon, clients will find her by asking AI directly for a mortgage advisor recommendation — and she’ll be one of the names given.
The Lesson: Systems > Hustle
Erica’s biggest realization?
“I wish I had set up my systems earlier instead of waiting until things were busy. I had to break old habits — and that’s harder than just starting with the CRM and automations from day one.”
Want Qualified Realtor & Past Client Appointments Booked For You — Like Erica?
If you’re a loan officer and want appointments from qualified agents and your past database booked directly onto your calendar…
👉 Visit LOAppointments.com and request a demo.
You’ll see exactly how Erica built her system — and how we can help you do the same.
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